YG Entertainment 2013 logo designs described as “THE EVOLUTION”!
Established in 1996, YG Entertainment is a record label and talent agency based in Seoul, South Korea. It handles everything from casting and talent scouting, recording and distribution, artist management, concert production, to online promotion. Specializing in hip-hop and the now popular K-pop, YG Entertainment represents dozens of artists, most notably due to recent popularity, PSY. Earlier this year YG introduced a revised logo and overhauled identity designed by Seoul-based Plus X.
“From the research and Interviews, we learned that YG already has the positive brand images such as ‘Leading’, ‘Creative’, and ‘Extraordinary’. So we decided that YG doesn’t need a ‘Change’ which means totally new makeover, but ‘Evolution’ which means progress by redesigning identity elements and brand system.” says Plus X.
Source: Plus X & Underconstruction